I do realize that music videos never actually went away - but it needs to be stated that they've garnered some serious interest of late and for good reason.
I'm in a luck position in that part of my job is to watch music videos. It's surreal and sometimes makes me laugh. It also keeps me awake at night as I take it very serious.
Like an artists or not - today's biggest stars are doing some great stuff and keeping the audience's attention for a longer period of time. For an industry that's taken so much stick in recent years - it's a good shot of adrenaline that will hopefully bring it back to life. There's still a ways to go - but for a generation with A.D.D. it's a massive step.
Here's a list of newish videos I recommend you take a second look at along with reasons as to why. If not for the message then for the simple fact that they're creative and entertaining as hell.
- P!nk - 'Fucking Perfect' - The message here is amazing and should set a parent's mind at ease that someone like P!nk is speaking directly to their kid.
- Britney Spears - 'Hold it Against Me' - Visually stunning and garnered over 700k viewers when it premiered in on Much, MTV and MuchMore recently.
- The Strokes - 'Under Cover of Darkness' - This video doesn't even premiere until midnight - but I am willing to bet it's a beauty:)
- Lady Gaga - 'Born This Way' - This lady makes movies. She's not shy to admit that she's taken a page from Madonna - but also sending positive messages to the World. Great cover BTW;)
- White Lies - 'Bigger Than Us' - Let this one speak for itself.
- Dr. Dre feat. Eminem and Skylar Grey - 'I Need a Doctor' - Yet another great movie.
- Rihanna - 'S&M' - This one was banned from television before 9pm. Perhaps it was on purpose - but regardless Rihanna is turning heads and looking damn good doing it.
- Ke$ha - 'Blow' - Unicorns drinking champagne. Enough said.
- Sleigh Bells - 'Rill Rill' - The hipsters have been great at videos since forever. Listen to this tune on good speakers!
- Kanye West featuring Rihanna & Kid Kudi - 'All of the Lights' - This video is actually dangerous for people's health and had to be pulled from television.
- Katy Perry featuring Kanye West - 'ET' - Yet to be released - but I'm certain it's going to be big.
- The Verve - 'Bittersweet Symphony' - Just keeping us honest with the greatest video of all time:)
Thanks for reading/listening.