Friday, December 20, 2013

The Best Music Videos of 2013

A large part of my day is spent watching music videos.  Music videos designed for broadcast television,  music videos designed to go viral and music videos that are meant to shock and start a conversation.  The later are becoming more and more frequent simply because they're a way of cutting through the clutter to become sharable (sp) online.

From videos shot on a shoestring budget to videos given feature film budgets - they're all adaptations of a single song.  Sometimes they enhance the track and other times they change the song's meaning entirely.  It's no mistake that MTV launched it's services with 'Video Killed The Radio Star' by The Buggles back in 1981.

2013 has been important for me when it came to music videos.  It was the year I learned how vital they're for the success of music.  Music videos are more necessary than ever before no matter what platform they're designed for - because we live in an A.D.D. world that's very visual.

People might not sit around a television all day waiting to see a specific music video - but the broadcast medium is still very much complimentary to music as a whole.  It's also a place in where we, as curators, can introduce viewers to new things they might not otherwise see in a cluttered online world.  It's our job and we take it very seriously.  

Here's a few of my favourite music videos from this past year which I'd love to share with you at this time.

Frightened Rabbit - 'The Woodpile'

SonReal - 'Everywhere We Go' (MuchFACT funded)

Aviccii vs Nicky Romero - 'I Could Be The One'

Thugli - 'Run This(MuchFACT funded)

Autoerotique - 'Asphyxiation' (MuchFACT funded)

Kodaline - 'All I Want

The Weeknd - 'Pretty' 

White Lies - 'First Time Caller' 

Thanks for reading / listening.


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